The most popular travel TV show in Japan showed special episodes dedicated to Uzbekistan’s travel destinations.
The Embassy of Uzbekistan in Tokyo, in cooperation with the Tourism Committee, provided assistance in preparing a series of reports about Uzbekistan for the most famous Japanese TV show "Asada! Namadesu tabi sarada".
"Asada! Namadesu tabi sarada" has been broadcast every Saturday throughout the country on the channel "Asahi TV" since 1993. This show is the most popular travel show in Japan, its audience is more than 7% of the total television audience of the country, namely about 6 million people. The program informs viewers about various interesting areas and industries of domestic and foreign tourism.
The creative team of the Japanese show visited Uzbekistan during April 5-21 this year. Based on the results of the filming, since July of this year, the largest Japanese TV channel "Asahi TV" has begun broadcasting shows dedicated to the tourist destinations in Uzbekistan.
First, a special episode dedicated to the tourism potential of Samarkand was broadcast. The famous actor Keisuke Minami demonstrated the historical monuments of Samarkand - the "Registan Ensemble", the "Bibikhanum" mosque and the Siyab market, the "Shakhi-Zinda" complex. Information was also presented about the modern appearance of Samarkand, new hotels and tourism infrastructure, and catering establishments.
The second part of the show was dedicated to the capital of Uzbekistan – Tashkent city. Japanese journalists presented Tashkent as the largest and fastest growing city among Central Asian major cities. The report shows modern buildings designed in the city of Tashkent, the Hilton Hotel, the "Magic City" park, the "Tashkent City Mall" shopping and entertainment center, and the "Beshkazon" culinary center.
Special attention was paid to the Tashkent metro, as one of the main Tashkent attractions for foreigners visiting Uzbekistan, and specifically the capital. It was noted that the uniqueness and inimitable architecture of each station leaves a great impression on foreign tourists traveling to Uzbekistan.
The third episode of the TV show, dedicated to the tourist potential of Bukhara, presented information about the Poi Kalyan architectural complex, the Ark fortress, the Samanid mausoleum, the Nadir Devonbegi madrasah and the Lyabi-Khauz complex, as well as the national cuisine of Bukhara. Special attention was paid to the art of national crafts in Bukhara, and the ancient blacksmith school in Bukhara and the scissors made there in the shape of a stork were told.
Special episodes of the program dedicated to the tourism potential of Samarkand, Tashkent and Bukhara are very warmly received by the Japanese public and arouse great interest, inspiring Japanese audience to plan a tour to Uzbekistan.
As a result of this show, the number of tweets published in Japanese with the hashtag "Uzbekistan" on the social network "X" (Twitter) also increased sharply.
It is planned that in August two special editions of the program dedicated to the Khorezm and Fergana regions will be broadcast, to attract more Japanese tourists to travel to Uzbekistan.
