Videos about the tourist sites of Uzbekistan are displayed in subway cars in the German capital, Berlin.
The advertising campaign on Uzbekistan’s historical and tourist sites was organized by the Embassy of Uzbekistan in Berlin in collaboration with the media service agency “DIE MEDIA FABRIK Agentur für Mediaberatung GmbH”. The video materials are shown in the Berlin metro starting from November through December this year.
According to the statistics, the majority of tourists visiting Uzbekistan are German tourists. Thanks to the open foreign policy of the leader of Uzbekistan, our country has attracted attention abroad not only in the economic sphere but also in the field of tourism, by attracting more foreigners to travel to Uzbekistan for business and tourism purposes. As a result of the new policy of the Uzbek government and the ongoing measures being taken to enhance cooperation with the European market, the interest of the largest European travel companies and tour operators in Uzbekistan has been raising and already bringing positive results today.
The growing figures in the number of foreigners visiting Uzbekistan talk about the positive results of the developing international cooperation between Uzbekistan and the world in the fields of tourism, business, economy, diplomacy and media, as well as other spheres.
The measures to make our country more attractive and well-recognized among foreign audiences by promoting the tourism and cultural heritage of Uzbekistan, strengthening cooperation in various fields with other countries, and easing travel to Uzbekistan by offering visa-free entry and e-visa system, have been working positively for increasing interest in our country.
Today, Uzbekistan offers visa-free entry step-by-step to many countries of the world, the number of which has now reached 93, and EU citizens, including Germans, are on the list.
Today, Uzbekistan welcomes the citizens of 93 countries of the world on a visa-free basis to its historical and cultural sites, such as Samarkand, Bukhara, Shakhrisabz, Khiva and others, whereas over 50 countries can visit Uzbekistan with an electronic visa / e-visa. EU citizens, including Germans, are on the first list, where they are exempt from visa procedures to visit Uzbekistan.
For reference, Berlin is one of the largest metropolises in the world, which gathers people from all over the world visiting the city for travel and business purposes. Consequently, promoting a video material about various tourist destinations in Uzbekistan in the Berlin Metro for 2 months longingly, will draw the interest of many people who are yet unfamiliar with the beauty and attractions of the ancient cities, such as Samarkand, Bukhara, Khiva and others, thus impacting new tourist to travel to Uzbekistan.
Additionally, the Berlin metro is one of the most used types of public transportation means in the city, not only by locals but also by guests from all over the world.