As Uzbekistan keeps expanding cooperation in the field of tourism with Poland, the tourism potential of Uzbekistan is demonstrated on the streets of Polish cities.
An advertising video about the tourism opportunities of Uzbekistan has been launched on electronic advertising boards in the largest Polish cities of Warsaw and Gdansk. The video is shown for 14 hours at intervals of 10 times per hour and introduces the historical and architectural monuments of the ancient cities of Uzbekistan, natural landscapes, and the modern appearance of the capital of Uzbekistan – Tashkent city.
The daily audience of advertising electronic boards in the Polish capital is about 500 thousand people and in the city of Gdansk – 100 thousand.
The promotional videos about Uzbekistan’s tourist cities will be shown daily until September 10 this year. The project was developed by the Embassy of Uzbekistan in Warsaw with the aim of promoting the tourism potential of our country in Poland.
In addition to the promotional activity mentioned above, a presentation of Uzbekistan’s tourism opportunities, organized by the Embassy of our country in Poland, took place at the mayor’s office of the Polish capital.
The event was attended by Polish tour operators and journalists, representatives of the business community and the management of LOT Polish Airlines.
Welcoming the participants, Ambassador of Uzbekistan Bakhrom Babayev provided the guests with detailed information about the economic and tourism potential of Uzbekistan, the features of Uzbekistan’s rich history and culture, architectural monuments of Samarkand, Bukhara and Khiva, as well as ongoing reforms in the tourism sector of the country.
The presentation and videos about the historical cities of Uzbekistan, architectural monuments and Uzbek national cuisine aroused great interest among the participants of the presentation.
The diplomatic mission called on journalists to actively participate in the process of impartial coverage in Polish mass media channels to spread information and updates about processes and positive changes in Uzbekistan in the fields of tourism, economics, political initiatives, ecology, human rights, education, gender equality and other areas.
The diplomats informed the audience about the possibility of organizing a press tour and info tour to Uzbekistan for Polish journalists and representatives of travel companies. The purpose of the visit to Uzbekistan in order to familiarize themselves with our country and tourist destinations of Uzbekistan for further promotion in the media and in the tourism market of Poland. These measures are aimed at increasing the number of travelers from Poland visiting Uzbekistan.
The head of the Warsaw Tourist Office Sergiy Kichor noted that the tourism industry of Uzbekistan has great potential, and the country is currently creating broad conditions in this area. The attention of Polish tourists and large travel companies is attracted by modern hotels in various cities of Uzbekistan and the airports of Uzbekistan being modernized for those visiting Uzbekistan for business and tourism purposes.
An open exchange of views took place on the services offered by Uzbek travel companies and new tourist routes of Uzbekistan were being developed to create more variety of options for tourists traveling to Uzbekistan. Factors impeding the further growth of tourist flows from Poland to Uzbekistan, as well as opportunities for cooperation between tour operators of the two countries were also actively discussed as a part of the event.