The Malaysian Association of Travel Companies and Tour Operators (MATTA) organized the MATTA Travel Exchange 2023 (MTEX 2023) B2B forum at the Setia City Conference Center in Selangor.
Uzbek Embassy in Malaysia held a detailed presentation on pilgrimage tourism in Uzbekistan to the participants of the event.
MATTA Travel Exchange 2023 (MTEX 2023) was attended by more than 100 Malaysian tour operators, members of MATTA, as well as representatives of the tourism industry and airlines from Uzbekistan, Vietnam, Georgia, Indonesia, the Republic of Korea, Singapore, Iran, and India.
MATTA was established in 1975 and unites more than 3 thousand travel companies. The association has offices throughout the country and regularly hosts MATTA Fair traveling exhibitions and B2B meetings with foreign companies in all states of Malaysia.
In addition to the detailed presentation of the pilgrimage tourism opportunities in Uzbekistan, the participants of the event were also provided with detailed information about the large-scale reforms carried out in Uzbekistan in various areas during recent years. The rapid development of modern tourism infrastructure in the country and the ongoing comprehensive measures to diversify tourism services in Uzbekistan were the topics of the presentation. Tourist products of the historical and tourist centers of Uzbekistan were also presented, including Samarkand, Bukhara, Khorezm, Surkhandarya regions and the capital city of Tashkent.
As a result of the simplification of the visa procedures in Uzbekistan in recent years, it was emphasized that Uzbekistan now offers visa-free entry for citizens of more than 90 foreign countries, including Malaysia as well. Information was also provided on direct flights by Uzbekistan Airways between Tashkent and Kuala Lumpur.
As a result of negotiations with MATTA within the framework of the forum, an agreement was reached on the participation of representatives of our country at the next tourist exhibition "MATTA Fair" in Kuala Lumpur, planned to be held in September this year. In turn, representatives of the Association in the Tashkent International Tourism Fair in November this year.
As a result of negotiations with Malaysian tour operators, agreements were reached on the launch of new tour packages to Uzbekistan, such as "cultural tourism", "pilgrimage tourism", "Umrah +", "ethnotourism", "gastro tourism", "business tourism" (MICE) and others. The elaboration of the issue to promote and attract an additional 1,000 Malaysian tourists to visit Uzbekistan by the end of this year was also agreed upon as a result of negotiations during the event.