The delegation of Uzbekistan participated in the next largest Malaysian outbound tourism fair "MATTA FAIR 2022" on September 2-4 this year. The event was organized by the Association of Travel Agencies (MATTA) with the support of the Ministry of Tourism and Culture of Malaysia.
Established in 1975, the Association unites 3.1 thousand travel agencies/companies in Malaysia. "MATTA" has its representative offices throughout the country and regularly holds "MATTA FAIR" tourism exhibitions in all states of Malaysia.
The largest of them is the "MATTA FAIR" organized annually every September in Kuala Lumpur. MATTA FAIR is the most popular exhibition in the region, it operates exclusively in the "B2C" (Business to Customer) format.
Uzbekistan, Indonesia, Jordan, China, Republic of Korea, Japan, New Zealand, Turkey, India, Nepal, Philippines, Australia, Cambodia, Vietnam and Thailand, as well as more than 1,200 Malaysian travel companies traditionally participate in the work of the international fair every year. The event is visited annually by about 100 thousand visitors.
The fair was also attended by representatives of more than 20 travel companies of Uzbekistan, such as All Go Travel, Osmon Aero, Flyi Up Travel, Tour East Travel, Lakos Services Travel, Sabrina Tour, Holit Travel & Tour", "Kint Tour", "Mavrigi Travel", "Damole Travel", "Hosilot Hotel", "Ashikent Group Hotel" and others.
Tourism products of Uzbekistan offered by the leading Malaysian travel companies arouse a keen interest during the fair among the visitors of the event. Uzbekistan’s tourism products and services, tours to Uzbekistan are gaining wide popularity among citizens not only of Malaysia, but of the entire region of Southeast Asia during the last years. In particular, travel packages to Uzbekistan were in high demand at the MATTA FAIR 2022 along with the tourist destinations of China, Korea, Japan, Thailand, Turkey, Australia and other countries.
Establishing cooperation with leading Malaysian travel companies specializing in the development of pilgrimage tourism in Uzbekistan, by organizing tourist trips to holy places and monuments of Uzbekistan for Malaysian citizens was among the major topics to discuss and develop.
Uzbek Embassy in Malaysia, together with the Malaysian Association of Travel Agencies, as well as the travel companies of Malaysia "Best Holidays Tour", "Fun Holiday Tours & Travel" and "i-World Travel and Tours" and travel agencies of Uzbekistan, organized action plan on informing and presenting specific travel packages to Uzbekistan among Malaysian audience.
As a result of the participation of Uzbekistan in MATTA FAIR 2022, Malaysian tour operators have reached agreements on sending about 400-500 Malaysian tourists to travel to Uzbekistan in the 4th quarter of the year.
The Ministry of Tourism and Cultural Heritage of Uzbekistan also had invited Malaysia to take part in the Tashkent International Tourism Fair "Tourism on the Silk Road", which will be held on November 30 - December 2 in Uzbekistan. Malaysian side expressed their readiness to represent Malaysia in this event.