
Uzbekistan has emerged as the regional leader in tourism development, according to the World Travel & Tourism Council (WTTC). In its latest report, Central Asia was recognized as the fastest-growing tourism region in the world.
According to the Travel & Tourism Economic Impact Research 2026, the region recorded exceptional growth across several key indicators. Uzbekistan stood out as the primary driver of this expansion, ranking first in all major performance metrics.
In 2025, tourism's contribution to the Central Asian economy increased by 17.7%, while the sector's direct contribution rose by 19.6%. Tourism exports reached US$9.9 billion, representing an annual increase of 26.4%—the highest growth rate among all regions worldwide. Nearly half of this total came from Uzbekistan, which generated US$4.8 billion in tourism exports.
According to WTTC, Uzbekistan was also the most popular destination among travelers within the region, accounting for 25% of all trips. It was followed by Kazakhstan (23%), Kyrgyzstan (18%), Russia (16%), and Türkiye (6%).
Experts attribute Uzbekistan's success to its rich historical and cultural heritage, as well as the growing popularity of domestic tourism across Central Asia. At the same time, discussions are underway regarding the creation of a unified regional tourism area. Simplifying border procedures, expanding air connectivity, and developing joint tourism routes could significantly increase the number of visitors from other parts of the world.
The report also highlights the considerable potential of such a unified tourism space. Improvements in border crossings, transportation infrastructure, air travel, and cross-border tourism products could substantially boost international visitor arrivals.
Foreign visitors accounted for approximately two-thirds of total tourism spending, while 35.7% came from domestic travelers. Leisure travel remained the dominant segment, representing 84.5% of tourism expenditure, compared with 15.5% spent on business travel.
According to WTTC projections, by 2036 the contribution of tourism to Central Asia's economy is expected to nearly triple, reaching US$29.7 billion.

