Resort holidays and package tours of traditional style have become boring for modern travelers and tourism industry today has got new trends, where travelers find it more fun to make a booking of tickets, hotel, and their adventures on their own.
“Healthy holidays” are becoming more popular among German travelers, according to the BAT Advanced Research Foundation in Hamburg, 70% of German travelers prefer this type, and trips to various cities and towns at a time attract more than 60% of the German residents. Great Silk Road countries are among the most popular destinations this year.
The blue domes of Samarkand and Bukhara, and the old city of Khiva, located in the desert, rapidly developing infrastructure of the capital city Tashkent are attracting tourists’ interest from around the world. As evidence for that, we can mention that Uzbekistan has been considered as one of the top 10 travel destinations for 2020 according to “Lonely Planet”.
As German media-giants, tour operators and retailers are actively promoting Uzbekistan for being a top travel destination, one of the biggest socio-political publications, the “Spiegel” magazine, with its head office located in Hamburg has published a colorfully illustrated advertisement booklets, dedicated to Uzbekistan’s touristic potential.
The illustrated brochure is designed for prospective German travelers with a tour-package in it, which includes a 10 days itinerary along the historical cities of the Great Silk Road: Samarkand, Bukhara, Khiva and the modern capital Tashkent.
“Trade caravans used to take a long journey from the very ancient times through the magic oases of Khiva, foothills of vast Kizilkum desert, ancient cities of Bukhara and Samarkand. You are lucky to travel along undiscovered and charming East and experience how being a part of Shakhrizada’s fairytale “One Thousand and One Nights” feels like. Besides prominent eastern cities, old architectural heritage and delicate cuisine, the best part of Uzbekistan is its hospitable people. Feel the sincere eastern hospitality and the warm welcome of friendly Uzbek nation” – authors quote.
“Spiegel” magazine has been issued since 1940 and belongs to the media company “Bertelsmann Media Group”. The major events in the political, economic and public life of Germany and other foreign countries are reviewed and enlightened in the publication, and its weekly circulation makes more than one million copies. As of January 2020, the company has been publishing a brochure named “Usbekistan – Magische Seidenstraße”, translated as “Uzbekistan is the magic of the Great Silk Road”.
German tourists have been noticed to be planning their holidays in Uzbekistan more and more for the last few years. According to the statistics, the total number of German visitors to Uzbekistan has increased for 4 times on average and made up about 30 000 people during 2019. Uzbekistan’s new 30 days visa-free regime for German citizens has indeed played a significant role in the growth.