
A special magazine dedicated to the tourism potential of Uzbekistan has been published in Russia.
The magazine was prepared by the Embassy of our country in Moscow and the National PR Center under the Committee for Tourism of Uzbekistan and published in collaboration with the Russian publication “Russian Traveler”.
In the color illustrated publication “Uzbekistan - An Eastern Tale” you can familiarize yourself with the rules for traveling around Uzbekistan, get information about Uzbekistan’s unique tourist sites and cultural routes, take a short gastronomic tour and learn a lot of useful information about Uzbekistan.
The publication most fully reveals to readers the attractive aspects of visiting all regions and cities of Uzbekistan, and also talks about the rich culture, traditions, picturesque landscapes, Uzbek cuisine and warm hospitality of the Uzbek people.
The publication presents an illustrated map showing the cities through which the Great Silk Road ran. It is noted that these Uzbek cities have become real crossroads of cultures, four of which - Samarkand, Bukhara, Khiva and Shakhrisabz - have been declared UNESCO World Heritage Sites.
In addition, the special issue provides advice to Russian tourists on how to spend their holidays in Uzbekistan, which resorts are worth visiting and where they are located. The magazine notes that the Chimgan Mountains offer not only picturesque hiking with the snow caps of the Tien Shan, walnut and apple groves, hundreds of waterfalls, but also a ski holiday.
Particular attention is paid to picturesque recreation on the high-mountain lakes of Urungach, known as the Jade Lakes and located at an altitude of 2000 meters, 120 kilometers from the city of Tashkent.
Other impressive places include the Arashan Lakes at an altitude of 2800 meters with thermal springs, where the water temperature is +36°C all year round, and Lake Aydarkul in the Jizzakh region, near which there are several interesting glamping sites.
The magazine also presents a wide range of entertainment events in Uzbekistan: from ethnocultural festivals such as Navruz and Lyazgi, to gastronomic festivals dedicated to traditional Uzbek cuisine, such as Gastro Bazaar and the Festival of Ice Cream and Soft Drinks MUZDAY- 2024."
Sports lovers are invited to enjoy international sports competitions, and music lovers are invited to visit the Sharq Taronalari festivals in Samarkand and Elements in the city of Muynak in Karakalpakstan.
The magazine is widely distributed not only in printed form, but also in digital form through the official website and social networks of the Russian Traveler publication.
It should be noted that the number of subscribers of the leading Russian travel magazine “Russian Traveler” on social networks reaches 2 million people, while the official page of the magazine has about 4 million views monthly.
The special edition was released in 10 thousand copies and is distributed among leading Russian tourism operators and companies, business and business circles in Russia, as well as at Moscow airports.
The Embassy of Uzbekistan in Moscow, together with the National PR Center under the Committee on Tourism, plans to hold a presentation of this magazine at the end of August 2024 in Pavilion No. 66 “Uzbekistan” at VDNKh in Moscow.
In general, the informative and educational content of the magazine will allow Russian readers not only to receive aesthetic pleasure, but also to take a fresh look at the Uzbekistan's tourist sites and cultural attractiveness of Uzbekistan.