
The famous Indian tourism magazine “Business of Travel Trade - BOTT” published articles on Uzbek-Indian cooperation in the field of tourism and the ancient city of Samarkand.
The first article comes under the title “An Overview of Uzbekistan-India Tourism Partnership” and describes the activities and efforts made within the scope of enhanced cooperation between the two countries in various fields, including the tourism industry.
“Comprehensive and multifaceted cooperation between Uzbekistan and India has a deep history. The two countries have long-standing and time-tested cooperation and partnership in various fields, including politics, economics, education, sports, culture and the humanities, the magazine notes. “In this series, the tourism sector stands out as one of the important areas of interaction.”
The author of the article writes that Uzbekistan is interested in promoting its rich and extensive tourism potential in India, providing Indian travelers with a variety of information about the rich culture and traditions of the country. The places worth visiting, the ancient and eternally young cities of Uzbekistan such as Tashkent, Samarkand , Bukhara, Khiva, Andijan, Fergana and Namangan are mentioned in the article.
According to the article, the Embassy of Uzbekistan in Delhi is a connecting bridge between the two countries, turning lofty plans into reality by participating in marketing campaigns, providing new travel packages to Uzbekistan and conducting promotional activities for consumers across India.
A large-scale road show about the tourism potential of Uzbekistan held in the financial capital of India – Mumbai is also mentioned in the article. The author notes that this presentation became another striking example of close interaction between Uzbekistan and India in the field of tourism, uniting the two great countries, bringing them closer to each other, allowing the people of India to learn more about Uzbekistan, its true and internationally recognized potential of hospitality.
The next article is entitled “Samarkand: The World Tourism Capital” and begins with the quote: “In the heart of east-central Uzbekistan lies a city that whispers stories of past civilizations, where every cobblestone bears witness to the ebb and flow of time. Welcome to Samarkand, a city that is a living testimony to more than two thousand years of rich history and cultural convergence.”
Trying to understand the magnificent attraction of the city, the author states the following: “The magic of Samarkand lies in its historical treasures - a charming combination of mosques, madrassas and mausoleums. In the center of the city lies the Registan, a UNESCO World Heritage Site, which was once a bustling square resonating with markets, caravanserais and the echoes of rulers' proclamations. The Registan embodies the essence of Samarkand's rich history, inviting visitors to experience bygone eras that shaped this extraordinary city."
The tourists visiting Samarkand are advised to immerse in the winding streets of the ancient city, where at every corner a fragment of Samarkand’s mysterious past reveals itself - from the majestic Bibi Khanum Madrasah to the celestial wonders of the Ulugbek Observatory, the serene spiritual atmosphere of the Khoja Ahrar ensemble and the ancient charm of Afrasiab. “Behold the breathtaking mausoleum of Amir Temur, which echoes the enduring legacy of the historical figure. Each step marks a discovery in this living book of history,” the author quotes.
Breathtaking architectural monuments of Samarkand are admired by the author, descriptively delivering the lively and bustling Siab Bazaar, small dukans and boutiques throughout the city, where artisans create exquisite souvenirs such as the famous handmade Uzbek textiles and unique ceramics. Samarkand’s restaurants are called a culinary oasis, where national and international recipes are harmoniously combined.
“Samarkand, a living chronicle of culture and heritage, invites you to leave not just with souvenirs, but with a piece of its soul. As you say goodbye to the azure domes and labyrinthine streets, know that the magic of Samarkand will remain, like an eternal echo of a journey into the very heart of the charming history of Uzbekistan,” the author of the article concludes.