The Embassy of our country in Tokyo organized an event on the topic “Tour to get acquainted with the national art of embroidery and suzane of Uzbekistan” to present new tourism content for Japanese tourists.
The event was organized by the Association of Culture and Tourism of Uzbekistan, the travel company RTravel Co.Ltd and the Japanese brand Kinuya.
The presentation provided information about Uzbekistan’s historical monuments and tourist attractions of Samarkand, Bukhara, Khiva and Shakhrisabz, included in the UNESCO World Heritage List.
Participants were introduced to the tourism potential of Uzbekistan’s historical cities - Samarkand, Bukhara, Khiva, Shakhrisabz, Termez, Uzbek cuisine and tourist routes of Uzbekistan.
Applied arts of Uzbekistan was especially highlighted during the presentation. Participants were told about international festivals in Uzbekistan and events organized to develop and promote Uzbek handicrafts and traditional folk arts of our country.
During the event, Rie Takashima, the founder of the “Kinuya” brand, which sells products of Uzbek national crafts, ceramics and embroidery in Japan, made a presentation.
She spoke about the history, styles and directions of the Uzbek national art of embroidery. In particular, it was noted that the embroidery of Uzbekistan, located at the crossroads of the Great Silk Road, is distinguished by its originality, and since ancient times it has absorbed various cultures. The uniqueness of the Bukhara, Samarkand, and Surkhandarya embroidery schools, which have a centuries-old history of embroidery were highlighted during Rie Takashima’s speech.
A visual presentation of the preparation of Uzbek silk fibers used in embroidery and the features of color harmony helped the participants to come into contact with the process of creating unique patterns.
The participants were also presented with a tourist package “Introductory tour of the national art of embroidery and suzani of Uzbekistan”, developed by the Association of Culture and Tourism of Uzbekistan together with the company RTravel Co.Ltd.
The tour package to Uzbekistan, developed as new tourism content, will be launched in August of this year by a group of Japanese tourists who will visit Uzbekistan. The tour program to Uzbekistan is designed for 7 days, during which it is planned to meet with embroiderers engaged in suzani embroidery in Bukhara and Samarkand, live observation of embroidery processes and participation in master classes.
Manager of the foreign tourism department of RTravel Co. Ltd.” Manabu Fukui noted that there was a lot of interest in this tour package among the Japanese tourists willing to travel to Uzbekistan, which was being developed for the first time.
As part of the event, an exhibition of Uzbek suzani was also launched, and tourist guides and maps of Uzbekistan in Japanese were distributed among guests.
