About Uzbekistan

BBC World News launches an advertising campaign to promote the 25th anniversary session of the UNWTO General Assembly in Uzbekistan’s Samarkand
20 September 2023
BBC World News launches an advertising campaign to promote the 25th anniversary session of the UNWTO General Assembly in Uzbekistan’s Samarkand

For the first time in history, a session of the UNWTO General Assembly will be held in Uzbekistan, in the ancient city of Samarkand.

The world's leading TV channel "BBC World News" has launched an advertising campaign to promote the 25th-anniversary session of the General Assembly of the United Nations World Tourism Organization (UNWTO), which will be held in Samarkand from October 16 to 20 this year.

An advertising campaign launched on an international television channel BBC World News introduces the unique cultural and historical sights of Samarkand to the audience. One of the key features of the campaign is its emphasis on Samarkand’s rich cultural heritage. The use of the global media platform of the international TV channel BBC World News will strengthen interest in Samarkand and Uzbekistan in general among the authoritative and influential international audience and attract even more foreign tourists to visit Uzbekistan in the coming years.

The 25th anniversary session of the General Assembly of the United Nations World Tourism Organization (UNWTO) is expected to be held in Samarkand on October 16-20 this year. It should be noted that for the first time in its history, Uzbekistan is hosting the UNWTO session, which is considered the most important event of the UN General Assembly system. The session is held every two years.

The event brings together heads of government agencies working in the field of tourism, international organizations and representatives of the tourism business from about 160 countries, who will stay in Uzbekistan during the session.

During the 25th session of the General Assembly, issues of international cooperation in the field of tourism will be discussed at plenary sessions and a number of other large-scale conferences. The event will showcase the latest developments in each area, including additional initiatives developed by the UNWTO.

At the same time, while preserving the rich cultural heritage and natural resources of Uzbekistan, it is planned to attract investments that will contribute to the economic growth of our country.

Holding the 25th-anniversary session of the General Assembly of the World Tourism Organization (UNWTO) in the ancient city of Samarkand will introduce the world to the cultural, tourism, investment and intellectual potential of our country, and will serve to further strengthen international relations with the world community in the field of trade, economics, tourism and culture.

Hosting the event in Samarkand will open up new opportunities for raising the image of Uzbekistan on an international level, opening new doors for further expansion of cooperation with international organizations, and promoting the culture and tourism of Uzbekistan among international audiences.


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Did you know?

Uzbekistan is one of only two countries in the world to be ‘double landlocked’ (landlocked and totally surrounded by other landlocked countries). Liechtenstein is double landlocked by 2 countries whilst Uzbekistan is surrounded by 5!

Did you know that Uzbekistan lies in the very heart of Eurasia, the coordinates for Uzbekistan are 41.0000° N, 69.0000°

Uzbekistan is home to the Muruntan gold mine, one of the largest open pit gold mines in the world! The country has 4th largest reserves of gold in the world after South Africa, USA and Russia

Uzbekistan is the world capital of melons. They have in excess of 150 different varieties, which form a staple part of the local diet, served fresh in the summer and eaten dried through the winter.

It is Uzbek tradition that the most respected guest be seated farthest from the house’s entrance.

Tashkent’s metro features chandeliers, marble pillars and ceilings, granite, and engraved metal. It has been called one of the most beautiful train stations in the world.

The Uzbek master chef is able to cook in just one caldron enough plov to serve a thousand men.

When you are a host to someone, it is your duty to fill their cups with for the whole time they are with you.  What you must not do, however, is to fill their cup more than half-full.  If you do that as a mistake, say it is a mistake immediately.  Doing it means you want them to leave.  Wow!  Amazing, right?

To Uzbeks, respect means a whole lot.  For this reason they love it if, even as foreigners, you endeavour to add the respectful suffix opa after a woman's name; and aka after a man's.  Example: Linda-opa and David-aka.  You could also use hon and jon respectively.

Having been an historic crossroads for centuries as part of various ancient empires, Uzbekistan’s food is very eclectic. It has its roots in Iranian, Arab, Indian, Russian and Chinese cuisine.

Though identified with the Persia, the Zoroastrism probably originated in Bactria or Sogdiana. Many distinguished scholars share an opinion that Zoroastrianism had originated in the ancient Khorezm. Indeed, today in the world there were found 63 Zoroastrian monuments, including those in Iran, India, Afghanistan and Pakistan. Thirty-eight of them are in Uzbekistan, whereas 17 of these monuments are located in Khorezm.

One of Islam's most sacred relics - the world's oldest Koran that was compiled in Medina by Othman, the third caliph or Muslim leader, is kept in Tashkent. It was completed in the year 651, only 19 years after Muhammad's death. 

Tashkent is the only megapolis in the world where public transport is totally comprised of Mercedes buses. And due to low urban air polution it is one of the few cities where one can still see the stars in the sky.

You would be surprised to know that modern TV was born in Tashkent. No joke! The picture of moving objects was transmitted by radio first time in the world in Tashkent on 26 of July 1928 by inventors B.P. Grabovsky and I.F. Belansky.

Uzbekistan is the only country in the world all of whose neighbours have their names ending in STAN. This is also the only country in Central Asia that borders all of the countries of this region

Uzbeks are the third populous Turkik ethnicity in the world after Turks and Azeris (leaving both in Azerbaijan and Iran)

Did you know that there was silk money in Khiva? Super interesting right? Of course, but the best part of having silk money was that it could be sewn into your clothing.

Famous Islamic physician Ibn Sina (Avicenna in the Latin world) who was born near Bukhara was the one of the first people to advocate using women’s hair as suture material – about 1400 years ago.

Uzbekistan has a long and bloody history. The most notorious leader of Uzbekistan was Timur (or Tamerlane) who claimed descent from Genghis Khan. His military campaigns have been credited for wiping out some 5% of the world’s population at the time.

If you have thought that some of the Islamic architecture in Uzbekistan resembles that from Northern India, then that is because Timur’s great great great Grandson, Babur Beg, was the founder of the Moghul Empire that ruled much of India for almost four centuries! Babur’s great great Grandson was Shah Jahan, who built the Taj Mahal.

Uzbekistan was once a rum producig country. There is still a real arboretum in Denau (city near Termez on the border with Afghanistan), grown from a selection station that studied the prospects of plant growing in the unusual for the Soviet Union subtropical climate of Surkhandarya region: only here in the whole of the USSR sugar cane was grown and even rum was produced!

Uzbekistan has been ranked one of the safest countries in the world, according to a new global poll. The annual Gallup Global Law and Order asked if people felt safe walking at night and whether they had been victims of crime. The survey placed Uzbekistan 5th out of 135 countries, while the UK was 21st and the US 35th. Top five safest countries:

  • Singapore
  • Norway
  • Iceland
  • Finland
  • Uzbekistan
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