Just a few weeks ago the State Tourism Committee of Uzbekistan presented the tourist brand of Ferghana region that now turns out to be an almost exact copy of one of the concepts that have passed to the final of the ‘National Tourist brand of Russia’ competition, Sostav.ru reports.
Information about the new brand of the Fergana region was published on the site of the State Committee for Tourism in early November this year.
"The author of the logo showed developing ecotourism through images of mountains surrounding the valley, gastronomic and agrotouristic spheres - through bright scarlet pomegranate, cultural and cognitive tourism through blue domes and patterns of Fergana skullcaps," the message reads on the website of the State Committee.
It is also noted that the round shape of the logo resembles lagan (large plate), painted by Rishtan ceramist masters, and the colorful gamma framing the figure symbolizes Margilan silk, known for centuries. The logo is accompanied by the slogan "Ferghana. Enjoy the Beauty "
However, the new logo turned out to be an almost exact copy of the concept "Kaleidoscope of the Russian Soul", that was at the final stage of the contest of the National Tourist Brand of Russia and was developed by Brandson Branding Agency. It represents Russia as a giant kaleidoscope of various landscapes, cultures and civilizations. In the description of the concept it is noted that for every person Russia is formed into a special, deeply personal pattern, continuously changing, fluid, infinitely diverse.
The pattern is not only a symbol of the multifaceted perception of the country, but also a reminder of Russian folk ornaments built on fractal grids of repeating elements so closely related to the patterns of a kaleidoscope.
The main difference between the logos for Russia and the Fergana region is the color design. You can easily check the photos and make your own judgement.
"Of course, we are very grateful for such a high evaluation of our work, because poorly done things are rarely exploited so carefully, to the minor details, even the inclination of the logo along the axis was copied. However, it's surprising that the developer or plagiarist, if you call things by their own names, did not even bother to study what a wide-spread publicity our version got and that it would be very difficult to hide the theft, " told the CEO of Brendson Elena Yuferova.
She also noted that the agency’s team has been working on this concept since last year. It is not yet known whether the authors of the Russian brand are planning to go to court.