About Uzbekistan

Uzbekistan is accused of plagiarizing the tourist logo
23 November 2017
Uzbekistan is accused of plagiarizing the tourist logo

Just a few weeks ago the State Tourism Committee of Uzbekistan presented the tourist brand of Ferghana region that now turns out to be an almost exact copy of one of the concepts that have passed to the final of the ‘National Tourist brand of Russia’ competition, Sostav.ru reports.

Information about the new brand of the Fergana region was published on the site of the State Committee for Tourism in early November this year.

"The author of the logo showed developing ecotourism through images of mountains surrounding the valley, gastronomic and agrotouristic spheres - through bright scarlet pomegranate, cultural and cognitive tourism through blue domes and patterns of Fergana skullcaps," the message reads on the website of the State Committee.

It is also noted that the round shape of the logo resembles lagan (large plate), painted by Rishtan ceramist masters, and the colorful gamma framing the figure symbolizes Margilan silk, known for centuries. The logo is accompanied by the slogan "Ferghana. Enjoy the Beauty "

However, the new logo turned out to be an almost exact copy of the concept "Kaleidoscope of the Russian Soul", that was at the final stage of the contest of the National Tourist Brand of Russia and was developed by Brandson Branding Agency. It represents Russia as a giant kaleidoscope of various landscapes, cultures and civilizations. In the description of the concept it is noted that for every person Russia is formed into a special, deeply personal pattern, continuously changing, fluid, infinitely diverse.

The pattern is not only a symbol of the multifaceted perception of the country, but also a reminder of Russian folk ornaments built on fractal grids of repeating elements so closely related to the patterns of a kaleidoscope.

The main difference between the logos for Russia and the Fergana region is the color design. You can easily check the photos and make your own judgement.

"Of course, we are very grateful for such a high evaluation of our work, because poorly done things are rarely exploited so carefully, to the minor details, even the inclination of the logo along the axis was copied. However, it's surprising that the developer or plagiarist, if you call things by their own names, did not even bother to study what a wide-spread publicity our version got and that it would be very difficult to hide the theft, " told the CEO of Brendson Elena Yuferova.

She also noted that the agency’s team has been working on this concept since last year. It is not yet known whether the authors of the Russian brand are planning to go to court.

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Did you know?

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It is Uzbek tradition that the most respected guest be seated farthest from the house’s entrance.

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Having been an historic crossroads for centuries as part of various ancient empires, Uzbekistan’s food is very eclectic. It has its roots in Iranian, Arab, Indian, Russian and Chinese cuisine.

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Tashkent is the only megapolis in the world where public transport is totally comprised of Mercedes buses. And due to low urban air polution it is one of the few cities where one can still see the stars in the sky.

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Uzbekistan is the only country in the world all of whose neighbours have their names ending in STAN. This is also the only country in Central Asia that borders all of the countries of this region

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Famous Islamic physician Ibn Sina (Avicenna in the Latin world) who was born near Bukhara was the one of the first people to advocate using women’s hair as suture material – about 1400 years ago.

Uzbekistan has a long and bloody history. The most notorious leader of Uzbekistan was Timur (or Tamerlane) who claimed descent from Genghis Khan. His military campaigns have been credited for wiping out some 5% of the world’s population at the time.

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