UNWTO invites Uzbekistan to take part in the gastronomic campaign, by representing a traditional dish, thus making a special contribution to promoting the #TravelTomorrow campaign. The campaign will involve a large number of countries and travel destinations from all over the world.
This has been stated in the letter by Zurab Pololikashvili, the Secretary General of the World Tourism Organization (UNWTO) addressed to Aziz Abdukhakimov, the Deputy Prime Minister of Uzbekistan, and the Chairman of the State Committee for Tourism Development of Uzbekistan.
“Gastronomy is much more than just cooking, the same way as tourism is much more than just travelling. I invite you to join the gastronomic campaign by presenting a traditional dish of your country” quoted from the letter. As mentioned by Zurab Pololikashvili, participating in the campaign gives an opportunity to remind the world about the key values that determine the resilience of tourism. This includes discovering various cultures, as well as showing respect to them by protecting the environment, assisting in providing decent jobs and bringing contribution to sustainable development.
According to the UNWTO Secretary General, gastronomic tourism takes a high rank, being a reflection of culture, heritage, traditions, bringing people together. “While millions of people are staying home, we can help them get closer to their dream travel destinations by the tasting local dishes. This is a new project planned by the UNWTO and will launch as part of the #TravelTomorrow campaign”, as mentioned in the letter.
Since tourism is one of the most affected sectors due to the COVID-19 crisis, it is highly important to find resolutions to the occuring problems by uniting together in solidarity, paying particular attention to the human resources of the travel industry. #TravelTomorrow is supposed to launch already at the end of April and aims to reach the above mentioned goals.
This is the second letter addressed to Aziz Abdukhakimov by the UNWTO Secretary General during the pandemic. The first letter contained recommendations on mitigation measures against COVID-19 pandemic effects. This truly shows close and trustworthy relations between the World Tourism Organization (UNWTO) and the State Committee of Uzbekistan for Tourism Development.
The sides are regularly exchanging opinions on mitigation measures of the pandemic consequences on and discussing the matters of development of the further cooperation after the pandemic period. Joining the current campaign is indeed going to be an effective approach to the new tourism concept in the pandemic conditions, as well as in designing new tourism products and services in our country, particularly developing specific types of tourism in the future.